Importance of Brain Chemistry
Why is Brain Chemistry Important?
* Brain chemistry is the major determinant of behavior.
* Behavioral changes will only be temporary if brain chemistry is not balanced.
* Physiological rewards take precedence over psychological rewards. The brain has no morals!
* Behaviors that produce a chemical reward to the brain will be repeated-even if there are negative psychological consequences.
Balanced brain chemistry + insight = optimal performance
* Brain chemistry drives automatic behaviors that keep the brain out of balance and inhibit us from achieving our goals.
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